e/spyer

I lived in the U.S. from 17 to 14 years old. I could feel the racial segregation. At school there was a place where were the white people; the Mexicans / Latinos elsewhere; African Americans in other place. I was mixed a little with each group. I played basketball with blacks and made friends, we had a small group of Brazilians, and also had good vibes with Latinos and White people. But I felt there was a bond between them. No preconception: but something like: I belong to that group, here is where I’m staying.

It is impressive in a country like this, an African descendent with a Muslim name, going for election. Still intrigues me. Barack Obama had a great strategy that goes beyond marketing. I wanted to know more and I found a very interesting lecture on TED: Clay Shirky shows exactly how social media can make history.
He comments about how the idea has motivated individuals and the concept of spreadability. Makes a parallel with a political campaign in Nigeria, which uses SMS technology compared to the U.S. which uses a complete technology platform. He talks about the transfer of social capital and not the technological capital. Goes on the evolution of media. Twitter in China … The Great Firewall of China … a very interesting talk.

Internet is the first media in history that has native support for groups and conversation at the same time. Where the phone gave us the one to one power; television, books, magazine gaves us the one to many pattern; the internet gives us the many to many pattern.”

Here goes the complete talk:

I have also remembered Droga5 New York case that was in Cannes this year… Obama’s strategy to get the Orthodox Jewish votes in Florida. Fantastic.

The Great Schlep: Jewish Council for Education and Research

And finally I’ll link to the campaign’s music video:

and the poster that in such a short time has made history:

If you have time go see  TED, ideas worth spreading. View by category of interest. It ha always one talk better than another.

The media has changed. Yes we can!