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APG, It is london time!

I have always wanted to be an international reporter: traveling all the time, getting to know different cultures, to talk to a bunch of people and still gets paid for his job!

Now, during the next month, every week, I can feel like an international reporter. I’ll write in my blog and at the Brazilian planning group blog, directly from London.

I came to take the Account Planning Group course (apg) called Training Network. It is a 8 week course with the beast of England planning. Each week the course is taken place in a different advertising agency. During the course, we are divided into groups to develop a strategy for a leading brand and it is presented on the last day of school.

I’ll bring the highlights of lessons and interesting things I see around here for these 6 weeks. (I lost the first two weeks preparing the trip!)

I hope it’s interesting for everyone. Comments and suggestions are always welcome.

As TED: Ideas worth spreading.

Thanks!

Manolo

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